Entrepreneurship  

Business Research Guides

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• Citing Business Sources
• Company Information
• Country Information
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• Industry Information
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• Entrepreneurship
• Finance
• Marketing
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Business Databases:

• By Content Type
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MBA Library Orientation

HOMER: The UConn Libraries' Catalog

WorldCat  

There are many activities and decisions involved in planning, starting, and operating a new business. These include:

• Idea Generation: Identifying a new service or product that presents a good business opportunity
• Feasibility Study: Undertaking market, industry, competitive, and financial analysis to determine feasibility
• Writing a Business Plan: defines your basic product, income objectives, management team, competition, and specific operating procedures. It details the what, when, where, why, and how of business.
• Choosing a Legal Form of Business: sole proprietorship, a partnership, or a corporation.
• Obtaining Financing: debt vs. equity.
• Selecting a Location: best location based on population and demographics, competition, and facilities such as parking etc. Also, one must consider renting versus buying a business site.
• Registration and Licensing: getting the requisite licenses and permits required by your city, county, or state.
• Promoting the Business: Advertising options
• Managing the Business: Overcoming operational pressures such as supply chain, distribution, quality, and communication; legal/corporate pressures such as banking, insurance & risk management; human resources pressures including decisions about recruiting, hiring, and payroll, management of employees, and time pressures.
• Growing the Business: through increased market penetration, product development, franchising, and joint ventures.

 

This guide identifies key resources for conducting research related to small business and entrepreneurship. Use the tabs above to access relevant portions of the guide. Also, consult the Company, Industry, and Marketing Guides (links on left) for related information.