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MKTG 5650 Strategic Brand Management  

Strategic Brand Management
Last Updated: Nov 8, 2016 URL: http://classguides.lib.uconn.edu/MKTG5650 Print Guide RSS UpdatesEmail Alerts

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This guide was created to help you find credible, scholarly resources for your MKTG5650 assignments. Use the tabs at the top of the page to locate the information you need.

To see chart of business databases at UConn, see the Quick Links to Business Databases page.

If you don't find what you are looking for or need help navigating this guide, don't hesitate to send me an email. To view research guides by subject, go to the Classguides at UConn homepage.

Have fun!

 

Why can't I just Google?

From LaTrobe University in Australia, this video offers a quick look at why Googling isn't the best way to find good information.

 

Guide based on

BUS 523: Marketing and New Product Development
by Alan Witt at Rivier University

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