This guide was created to help you find credible, scholarly resources for your MKTG5230 assignments. Use the tabs at the top of the page to locate the information you need.
If you don't find what you are looking for or need help navigating this guide, don't hesitate to send me an email. To view research guides by subject, go to the Classguides at UConn homepage.
Why can't I just Google?
From LaTrobe University in Australia, this video offers a quick look at why Googling isn't the best way to find good information.
Guide based on
BUS 523: Marketing and New Product Development
by Alan Witt at Rivier University