Cultural AnalysisEconomic/Financial/Legal AnalysisMarket Analysis
Cultural AnalysisEconomic/Financial/Legal AnalysisMarket Analysis
Cultural AnalysisEconomic/Financial/Legal AnalysisMarket Analysis
Cultural AnalysisEconomic/Financial/Legal AnalysisMarket Analysis
Cultural AnalysisEconomic/Financial/Legal AnalysisMarket Analysis
Cultural AnalysisEconomic/Financial/Legal AnalysisMarket Analysis
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MKTG 5625 Marketing for Global Competitiveness   Tags: business, marketing  

Marketing for Global Competitiveness/Dr. Greg Kivenzor - Original guide design: Alan Witt at Rivier University
Last Updated: Oct 11, 2016 URL: http://classguides.lib.uconn.edu/5625 Print Guide RSS UpdatesEmail Alerts

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Books from library on International Entrepreneurship

Global entrepreneurship case studies of entrepreneurial firms operating around the world - James C. Hayton editor of compilation
Call Number: Online
ISBN: 9780203794784
Publication Date: 2015
"Entrepreneurs around the world are encouraged and held up as the new deliverers of economic growth in turbulent times. Entrepreneurship is taught globally, but often without much reference to the truly global array of cases and examples that can provide helpful insights for international students in particular.This collection brings together expert entrepreneurship scholars to provide a collection of global case studies around entrepreneurial firms worldwide.

Cover Art
Entrepreneurial Finance - Gary E. (Eugene) Gibbons; Robert D. (Dale) Hisrich; Carlos Marques DaSilva
Call Number: Storrs HG4027.6 .G53 2015
ISBN: 9781452274171
Publication Date: 2014-10-30
A practical approach for entrepreneurs and investors Entrepreneurial Finance provides readers with the fundamental knowledge to finance, start, grow, and value new ventures, without the complex finance terms and calculations. This comprehensive yet practical approach incorporates a global perspective that appeals to entrepreneurs, investors, and students with diverse backgrounds, knowledge, and experience. From Facebook to Camera+, Gary Gibbons, Robert D. Hisrich, and Carlos M. DaSilva use real-world examples and their professional experiences to bring concepts to life. This text is one of the most readable books in the market without compromising high quality content and resources.

Sustainable business key issues - Helen. Kopnina John Blewitt 1957-
Call Number: Online
ISBN: 9781315816586
Publication Date: 2015
"Sustainable Business: Key Issues is the first comprehensive introductory-level textbook to address the interface between environmental challenges and business solutions to provide an overview of the basic concepts of sustainability, sustainable business, and business ethics. The book introduces students to the background and key issues of sustainability and suggests ways in which these concepts can be applied in business practice"--

  Welcome

This guide was created to help you find credible, scholarly resources for your International Entrepreneurship assignments. Use the tabs at the top of the page to locate the information you need.

If you don't find what you are looking for or need help navigating this guide, don't hesitate to send me an email. To view research guides by subject, go to the Classguides at UConn homepage.

Check out this article from the Harvard Business Review!

     Gobal Teams That Work (click on first link)

 

 

Why can't I just Google?

From LaTrobe University in Australia, this video offers a quick look at why Googling isn't the best way to find good information.

 

Guide based on

BUS 523: Marketing and New Product Development
by Alan Witt at Rivier University

 
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